TAKE BACKCONTROL
DRIVE DIRECT BOOKINGS WITH STRATEGIC PAID MEDIA CAMPAIGNS
As a hotel paid media agency, we run every paid channel that wins direct bookings: Google Ads, metasearch, Meta and retargeting, all pulling in the same direction. We plan, build and manage hotel digital advertising for independent and boutique properties, measured in rooms booked and commission kept rather than clicks. The result is a paid mix that brings guests back to your own booking engine.
THE QUIET COST OF OTAs
Commissions eating your profits
Customer data access and control
Brand recognition and loyalty building
The Power of Direct Bookings
Higher Profit Margins
Keep 100% of booking revenue instead of paying 15-30% commissions
Own Your Guest Data
Build direct relationships and create personalized marketing campaigns
Brand Loyalty
Create lasting connections with guests who book directly with you
Complete Control
Manage pricing, availability, and guest experience on your terms
WHY HOTEL PAID MEDIA WORKS
Metasearch Dominance
of travelers use metasearch engines to book hotels
Direct bookings at commission rates as low as 10-12%
Metasearch is where your direct rate sits next to the OTA prices at the moment a guest decides. We manage hotel metasearch on Google Hotel Ads, Trivago and Tripadvisor so your own price wins that comparison and you keep control of the guest relationship.
Google Hotel Ads
Travelers ready to book
No OTA middleman
Pay only for clicks
Google Hotel Ads put your live rates and availability at the top of Google when travellers are searching for a hotel in your area. Our hotel digital advertising captures that high-intent demand and sends ready-to-book guests straight to your own website.
Read the Google Hotel Ads and metasearch guideThe Magic of Remarketing
Higher ROAS
Return on Investment
For every £1 spent on remarketing, hotels see an average return of £5.20. Recapture visitors who didn't book on their first visit and drive them to complete their reservation.
Meta Advertising Power
Average Cost Per Click in hospitality
Reach travelers before they even start searching
Precise Targeting
Visual Storytelling
Brand Awareness
YOUR 12-WEEK TRANSFORMATION
Foundation
Comprehensive audit and strategy development. Tracking and analytics setup. Initial campaign launches
INVESTMENT OPTIONS
Choose the plan that fits your hotel's needs and growth goals
- Metasearch campaign setup
- Basic Google Hotel Ads
- Monthly performance reports
- Email support
- Everything in Starter
- Advanced Google Ads campaigns
- Remarketing setup and management
- Meta advertising campaigns
- Bi-weekly optimization calls
- Everything in Professional
- Multi-channel campaign management
- Advanced analytics and insights
- Dedicated account manager
- Priority support
Ready to TakeBack Control?
Let's discuss how paid media can transform your direct booking strategy and reduce OTA dependency.
Frequently Asked Questions About Hotel Paid Media
What paid media channels work best for hotels?
Google Ads (search and hotel ads) typically delivers the highest ROAS for hotels. Meta Ads (Facebook and Instagram) excel at prospecting and retargeting past website visitors. Metasearch engines like Trivago and TripAdvisor drive high-intent traffic. We recommend a multi-channel approach tailored to your property.
How does hotel retargeting work?
Hotel retargeting shows ads to people who visited your website but didn't book. Since hotel booking journeys average 45+ days, retargeting keeps your property top-of-mind. We use dynamic ads showing the exact room types and dates travellers viewed, across Google Display, Meta, and programmatic networks.
What is metasearch advertising for hotels?
Metasearch platforms like Google Hotel Ads, Trivago and Tripadvisor compare hotel prices from several sources. By advertising on metasearch, your direct rates appear next to the OTA rates, often at a lower cost per click than standard search ads. We manage metasearch campaigns to win direct bookings at the best CPA we can.
How quickly can paid media drive hotel bookings?
Paid media can drive bookings quickly, because unlike SEO there is no waiting period for visibility. Most hotel campaigns settle into optimised performance within two to four weeks as the algorithms learn your audience. How much booking volume that adds in the first month depends on your budget, season and market.