THE QUIETCOST OF OTAs
Commissions eating your profits
Customer data access and control
Brand recognition and loyalty building
The Power of Direct Bookings
Higher Profit Margins
Keep 100% of booking revenue instead of paying 15-30% commissions
Own Your Guest Data
Build direct relationships and create personalized marketing campaigns
Brand Loyalty
Create lasting connections with guests who book directly with you
Complete Control
Manage pricing, availability, and guest experience on your terms
THE REAL VALUEOF PAID MEDIA
Metasearch Dominance
of travelers use metasearch engines to book hotels
Direct bookings at commission rates as low as 10-12%
Platforms like Google Hotel Ads and Trivago let you compete with OTAs while maintaining control of the guest relationship and keeping more revenue.
Google Hotel Ads
Travelers ready to book
No OTA middleman
Pay only for clicks
Appear at the top of Google search results when travelers are actively looking for hotels in your area. Capture high-intent bookings directly to your website.
The Magic of Remarketing
Higher ROAS
Return on Investment
For every £1 spent on remarketing, hotels see an average return of £5.20. Recapture visitors who didn't book on their first visit and drive them to complete their reservation.
Meta Advertising Power
Average Cost Per Click in hospitality
Reach travelers before they even start searching
Precise Targeting
Visual Storytelling
Brand Awareness
YOUR 12-WEEKTRANSFORMATION
Weeks 1-4
Foundation
- Comprehensive audit and strategy development
- Tracking and analytics setup
- Initial campaign launches
Weeks 5-8
Optimization
- Performance data analysis
- Refine targeting and messaging
- Scale winning campaigns
Weeks 9-12
Acceleration
- Maximum performance optimization
- Expand to new channels
- Achieve sustainable direct booking growth
INVESTMENTOPTIONS
Choose the plan that fits your hotel's needs and growth goals
- Metasearch campaign setup
- Basic Google Hotel Ads
- Monthly performance reports
- Email support
- Everything in Starter
- Advanced Google Ads campaigns
- Remarketing setup and management
- Meta advertising campaigns
- Bi-weekly optimization calls
- Everything in Professional
- Multi-channel campaign management
- Advanced analytics and insights
- Dedicated account manager
- Priority support
Ready to TakeBack Control?
Let's discuss how paid media can transform your direct booking strategy and reduce OTA dependency.