Hotel paid search and Google Ads management services background

Paid Search

Google Ads &
Metasearch Ads
will help you get a
competitive edge
over OTAs!

Our Approach

A proven methodology to maximize your paid search performance

01

Strategy

Deep analysis of business goals, audience insights, and market trends to develop tailored PPC strategies with data-driven decision-making focused on maximizing ROI.

02

Targeting & Messaging

Refining audience targeting, crafting compelling ad copy, and selecting perfect keywords to ensure messages resonate with users and drive engagement.

03

Implementation

Precision execution of campaigns, including ad group setup and bidding strategy optimization to ensure ads perform from launch day.

04

Analysis & Optimisation

Continuous campaign monitoring, performance metric analysis, and data-driven adjustments to improve efficiency, reduce costs, and enhance results.

Google Hotel Ads platform for direct hotel bookingsTrivago metasearch platform for hotel advertisingTripAdvisor hotel advertising platformKayak metasearch platform for hotel PPC campaignsGoogle Ads platform for hotel PPC advertising
Beat OTAs

Dominate the SERP Results

We always focus on the quick wins for your business. With our Paid Search approach we can put you in direct competition with OTAs from the get go.

See how we boosted traffic +30% for a luxury hotel
Google Hotel Featured Options showing direct booking ads competing with OTAs
65+

Of Google Hotel Bookings come from "Featured Options" section

Hotel paid search ads in Google SERP driving direct bookings
30%

Direct bookings if you adopt paid search in your marketing strategy

Trust in the numbers

35+

Platform integrations for comprehensive hotel marketing

Direct Bookings30%

Average increase in direct bookings with optimized paid search campaigns

Why PPC Advertising?

PPC targets active customers searching for specific products and services. Reach the right audience at the optimal time for maximum impact.

Target customers actively searching for hotels
Compete directly with OTAs on search results
Control your ad spend and maximize ROI
Track performance with detailed metrics
Adjust campaigns in real-time for best results
Drive qualified traffic to your booking engine

Our Certifications

  • Google Ads Search Professional Certified
  • Google Ads Display Professional Certified
  • Google Ads Video Professional Certified

Success measured through CTR, CPC, conversion rates, and ROAS

Campaigns customizable for traffic, leads, sales, or brand awareness goals

Ready to Beat the OTAs?

Let's create a paid search strategy that drives direct bookings to your hotel