Total Social
Hotel Social
Media
Marketing
Hotel social media marketing turns the way your property looks and feels into bookings. We run paid social and content across Instagram, Facebook, TikTok and Snapchat for independent and boutique hotels, putting your rooms in front of the right travellers as they plan a trip. The aim is direct bookings and a brand guests remember, not vanity follower counts.
Social media platforms we run for hotels
Reach your ideal guests on the channels where they plan and book travel
Meta (Facebook & Instagram)
Target travellers precisely with Meta's advertising platform. Reach guests where they plan their trips.
TikTok
Reach younger travellers with creative video content. Show off your property's personality and unique experiences.
Snapchat
Reach mobile-first travellers through visual stories and location-based ads.
Our hotel social media marketing process
A clear, four-step process for running social media campaigns that turn followers into guests
Strategy
We analyse your brand, audience behaviour, and platform trends. Then we build a social strategy that wins.
Targeting & Messaging
We go beyond basic demographics. We target audiences by interests, behaviours, and habits for maximum engagement.
Implementation
We run campaigns across Meta, TikTok, and Snapchat with strong visuals and tailored messaging.
Analysis & Optimisation
We monitor campaigns in real time and fine-tune constantly. Every decision is aimed at better ROI.
Dominate Social Media
We start with the quick wins for your hotel. Our paid social puts your property in front of high-intent travellers and into direct competition with the OTAs from day one, so more of those bookings come to you instead of through a commission.
Explore our success stories
Of People book a stay after seeing a META ad
Of users on TikTok say an ad sparks their interest to visit a new destination
Trust in the numbers
Why hotel social media marketing drives direct bookings
Hotel social media marketing reaches travellers while they are still dreaming about where to stay. Strong visuals, messaging built around your property and precise audience targeting let you compete with the OTAs and send guests straight to your own booking engine.
See where paid social fits in our hotel marketing guideOur Certifications
- Meta Ads Certified
- TikTok Ads Certified
- Snapchat Ads Certified
83% of TikTok users say ads spark their interest to visit new destinations
Frequently Asked Questions About Hotel Social Media
Which social media platforms are best for hotels?
Instagram is the most impactful platform for hotels, because travel is inherently visual. TikTok is growing fast for destination discovery. Facebook remains valuable for retargeting and local community engagement, and LinkedIn works well for corporate travel and event bookings. We recommend focusing on two or three platforms rather than spreading thin across all of them.
Can social media actually drive hotel bookings?
Yes, though the path is often indirect. Social media builds brand awareness and trust, drives website traffic, and enables retargeting. Instagram Stories with booking links and Facebook ads targeting past website visitors are the most direct booking drivers. We track the full attribution path so you can see social media's contribution to revenue.
How often should a hotel post on social media?
Quality over quantity. We recommend three to five Instagram posts per week, daily Stories, and two or three TikToks per week for hotels actively growing their following. Consistency matters more than volume, and a regular schedule of high-quality visuals outperforms daily low-effort posts.
Do you create content for hotel social media?
Yes. We handle end-to-end social media management including content strategy, caption writing, hashtag research, community management, and performance reporting. For visual content, we work with your existing photography or coordinate professional shoots to create scroll-stopping imagery.