Website Design
Hotel Website
Design Built
for Direct
Bookings
Hotel website design is the difference between a guest booking with you and booking through an OTA. We design and redesign hotel websites that load fast, look beautiful on every screen, and guide travellers to your own booking engine. Every layout, room page and call to action is built to win the direct booking and keep the commission with you.
The Cost of a Poor Website
98% of hotel website visitors leave without booking. That's thousands of pounds going straight to OTAs. They charge 15–30% commission on every booking.
Your website should be your best sales tool. Not a brochure that sends guests to Booking.com.
Slow Loading Times
Losing visitors before they even see your property
Poor Mobile Experience
60% of searches happen on mobile—is your site ready?
Complicated Booking Process
Every extra click is a chance for guests to abandon
Our hotel and hospitality website design process
A clear, four-step process for a hotel website redesign that turns visitors into direct bookings
Read our complete hotel marketing guideDiscovery & Strategy
We learn your brand, your guests, and your goals. Then we build a website strategy focused on direct bookings.
Design & UX
We create beautiful designs that show off your property. Pages load fast and journeys are easy to follow.
Development & Integration
We build responsive sites with booking engine integration, analytics tracking, and PMS connections.
Testing & Optimization
We test across all devices and optimise performance. We keep improving conversion rates to grow your direct revenue.
What's in your hotel website design
Mobile-First Design
Responsive layouts that look great on every device. Capture the 60% of guests who book on mobile.
Lightning Fast Speed
Optimized performance for better SEO rankings and lower bounce rates. Every second counts.
Booking Engine Optimisation
We connect your booking engine seamlessly to reduce friction and lift conversion rates.
Conversion Rate Optimisation
We design layouts and CTAs with one goal: turning visitors into paying guests.
CMS Control
A simple CMS that gives you full control over your content and images.
Analytics & Tracking
We set up GA4 and conversion tracking in full. Measure every booking and every pound.
Every Website Includes
Frequently Asked Questions About Hotel Website Design
Why does my hotel need a custom website instead of using an OTA page?
Your hotel website is the only platform you fully control. Unlike OTA listings, your website can showcase your brand story, offer exclusive rates, capture guest data for remarketing, and avoid 15-25% commission fees. A conversion-optimised hotel website typically pays for itself within months through increased direct bookings.
How long does a hotel website redesign take?
A typical hotel website redesign takes 8-12 weeks from discovery to launch. This includes strategy, wireframing, design, development, content migration, booking engine integration, and testing. We work in sprints so you see progress throughout, not just at the end.
What booking engine integrations do you support?
We integrate with all major hotel booking engines including SiteMinder, Cloudbeds, Clock PMS, Mews and many others. We make the booking flow feel seamless, matching your website's design language so guests don't feel like they have left your site when they start to book.
Will my hotel website be optimised for mobile?
Yes. Over 60% of hotel searches happen on mobile devices, so every website we build is mobile-first. That means thumb-friendly navigation, fast loading on mobile networks, and a booking flow that works on any screen size. We test across devices before launch.
Do you build hotel websites that are SEO-friendly?
Yes. SEO is built into the architecture from day one: clean URL structure, semantic HTML, schema markup, optimised page speed and proper heading hierarchy. We also set up Google Analytics, Search Console and conversion tracking so you can measure organic performance from launch.