Official partner of Marketise Me, an official Google Premier Partner and Meta Business Partner
Who we are
You would be referring into a real group, not a freelancer. A hospitality-focused agency, two hands-on founders, a full-stack parent agency, and the performance marketing conference we run in Scotland.
Global reach and expertise
Through our partnership with Marketise Me, a Google Premier Partner and Meta Business Partner, we run a broad portfolio of clients across multiple markets. Your client gets enterprise-grade data and experience from day one.
The founders
Two hands-on founders with deep experience across paid media, SEO and analytics. We have run enterprise accounts and scaled hospitality brands across multiple markets. Operators, not just account managers.
Parent agencyBYLT Media
Our full-stack performance agency in Edinburgh. When your client needs more than hotel marketing, the wider BYLT team covers it.
Visit BYLT Media
Industry eventSEM Stories
Scotland's dedicated performance marketing conference, organised by our founders. We do not just run campaigns, we convene the industry.
Visit SEM Stories20% commission,
for their first full year.
Refer a hotel or hospitality client for anything: paid search, SEO, social media, website design or direct booking strategy. We run it, and you earn 20% of the agency fee for the client's entire first year. Whatever they need, you still get paid.
- Every service we offer, not just paid media.
- You keep the client relationship.
- 20% of the agency fee, paid monthly across year one.
- No overheads, no hiring, no delivery risk.
Illustrative. Based on 20% of the monthly agency fee for the client's first 12 months. Actual fees vary by scope.
One referral. The whole marketing stack.
Your client rarely needs just one thing. Refer them for anything and we deliver across the full stack. You still earn 20% on all of it.
Paid Search
Google Ads built for hotels: brand defence, location terms and metasearch, tuned to real booking data.
Hotel SEO & AI Search
Rank for the searches that fill rooms, and get cited in ChatGPT, Perplexity and AI Overviews.
Social Media
Paid and organic social that showcases the property and sends qualified demand to the booking engine.
Website Design
Fast, modern hotel websites and landing pages, engineered to turn lookers into bookers.
Direct Booking Strategy
Reduce OTA reliance with the right incentives and a guest journey that rewards booking direct.
Analytics & Tracking
GA4, server-side tracking and clean attribution, so every booking is measured properly.
Whatever the brief, it all sits under one 20% referral commission.
Unlock world-class workflows
for your clients.
We do not just run ads. We build the financial and technical infrastructure hotels need to scale them.
The OTA margin &
projection audit.
We do not guess ROAS. We calculate the exact point where direct bookings beat OTA commissions.
Identify business model and margins
Most agencies jump straight to scaling spend. We pause. We start by dissecting room rates, commission costs and seasonality.
Calculate baseline return
We work out the return a direct booking needs to beat the OTA channel before a single ad is launched.
Financial projection
We forecast scenarios to show exactly where to scale for profitability, not just bookings.
Illustrative example. Actual results vary by property and market.
Closed-loop
booking attribution.
Solving the empty-click problem. We feed real booking values back into the ad algorithms.
The loop
Click → website → booking engine → confirmed stay → value pushed back to Google.
The tech
Direct connections between the booking engine, GA4 and Google Ads, so bids optimise to revenue, not clicks.
Automated
rate-based ads.
Adapting e-commerce feed technology for hotel inventory.
Hotels promote dozens of room types, rates and offers that change constantly with seasonality and availability.
We use feed-based campaigns built for retail to keep ads in sync with live rates and availability, so spend follows sellable rooms.
Case studies
Real results from hospitality clients, delivered in-house and in partnership with our agency partner Marketise Me.
