Overview
Happy Bar & Grill is a multi-venue restaurant and bar group with more than 30 locations. In partnership with our agency partner Marketise Me, we contributed to an always-on Google Ads and local search programme built around seasonal menus and location pages. The campaigns delivered 16.6M impressions and 175K clicks at an average cost per click of €0.34.
The Challenge
The group needed more traffic to its seasonal menus and location pages, and more engagement once visitors arrived. Four problems stood out:
- •Low traffic to seasonal menu and restaurant location pages
- •Limited engagement with website content
- •No personalised experience for visitors in different cities
- •Existing paid campaigns weren't driving traffic effectively
Strategic Approach
Awareness Campaigns by City and Menu
We built Google Ads awareness campaigns around seasonal menus and individual locations, with personalised creative for each city. Tracking covered menu views, clicks and engagement from day one.
Learn more about our Paid Search services →Local Search Across 30+ Locations
Local search optimisation captured high-intent searches for every restaurant. Location-specific landing pages and ad groups connected each search to the right venue. Seasonal menu launches ran across paid and organic together.
Discover our SEO approach →Real-Time Optimisation
Every campaign ran with real-time monitoring. We iterated creative weekly based on performance data. That kept cost per click low while volume climbed.
Results Achieved
The programme delivered 16,581,576 impressions and 175,126 clicks at an average cost per click of €0.34. Paid traffic generated 21,823 menu page views, and video content reached 362,636 views across the chain.
Paid Impressions
Clicks to Menu & Location Pages
Menu Page Views From Paid Traffic
Average Cost Per Click
“Our collaboration has added a lot to our already established good image. The campaigns created on a monthly basis significantly increase brand engagement and traffic to our website.”
Marketing Director · Happy Bar & Grill
In partnership with Marketise Me
Key Takeaway
Reach only matters if it lands somewhere useful. By pointing always-on campaigns at seasonal menus and location pages, and iterating creative weekly, the programme turned 16.6M impressions into real menu views and visits at €0.34 a click.
