Real results, proven strategies, and industry insights for hotel digital marketing
Our case studies showcase real-world results from independent hotels, boutique properties, and luxury accommodations that have successfully reduced OTA dependency and grown direct booking revenue. Each article is backed by actual performance data, revenue metrics, and strategic methodologies.
We focus on transparent reporting—sharing not just the wins but the challenges, timelines, and investment required to achieve sustainable growth. Whether you're a 10-room guest house or a 200-room resort, these insights will help you understand what's possible when you prioritize direct channel optimization.
Discover how a strategic keyword segmentation approach increased website traffic by 30%, reduced cost-per-click by 15%, and boosted revenue by 25% for a prestigious Scottish luxury hotel.
Learn the four primary strategies independent hotels can use to reduce OTA commissions of 15-25% and capture more direct bookings through website optimization, incentives, and digital visibility.
Understand why 39% of UK travellers would book directly if incentivized, yet most small hotels only achieve 25-30% direct bookings. Discover actionable steps to shift this balance.