TAKE BACKCONTROL
TRANSFORM YOUR WEBSITE INTO A DIRECT BOOKING POWERHOUSE
THE QUIET
COST OF
OTAS
WHEN REVENUE SLIPS AWAY
We know the pain of watching OTAs siphon off your hard-earned revenue, that's why we help clients fight back and take control of their bottom line.
£100k+
Annual revenue loss from poor website performance
98%
Of hotel website visitors leave without booking
15-30%
Commission lost to OTAs on every booking
The Digital Front Desk is Leaking Revenue
Direct Booking Value
Average revenue per direct booking transaction
OTA Booking Value
Average revenue per OTA booking transaction
In the digital age, your website is your most crucial asset, yet most are failing. Direct bookings generate the highest revenue per transaction at an average of £410, significantly outperforming OTAs at £253. This gap represents a massive opportunity for boutique hotels to reclaim their profitability through strategic website optimisation.
Escaping the OTA Trap
A Vicious Cycle of Commissions and Lost Control
High Commissions
15-30% of booking revenue lost to OTAs
High Cancellations
Up to 50% cancellation rate vs 18.2% for direct
Rate Parity
Limited pricing flexibility due to contractual constraints
Lost Guest Data
Surrender of valuable customer information
A £200 nightly rate with a 20% commission costs you £40. Multiply this by the number of nights and it all adds up. This is pure profit lost on EVERY SINGLE BOOKING.
The Staggering Cost of Lost Guest Data
When a guest books through an OTA, you lose the ability to build a direct relationship.
Acquisition Cost
Higher cost to acquire new customers vs retaining existing ones
Higher Spend
Increased spending from repeat customers compared to first-time visitors
Lifetime Value
Potential 10-year value of a direct booking business traveler
Repeat customers spend 67% more than first-time visitors and account for 40% of revenue, despite being only 8% of the customer base. OTA bookings capture only the initial transaction, forfeiting this long-term revenue stream.
WEBSITE
REVENUE
UNLOCKED
UNLEASH BOOKING POTENTIAL
We help you unlock your website's hidden earning power, so more revenue stays with you.
Direct Booking Margin
Higher profit retention with direct bookings
OTA Booking Margin
Reduced profit after commission payments
Financial Impact Example
A 50-room boutique hotel at 65% occupancy with £150 ADR generates £1.78 million in annual gross revenue.
That's an additional £172,200 in annual profit!
Unlocking Hidden Revenue Streams
Upselling Increase
Revenue boost from strategic package and upgrade offerings
Conversion Lift
Improvement in ancillary service sales with automated platforms
Email Marketing ROI
Return for every £1 invested in email marketing to direct guests
BOOKING
BLOCKERS
UNMASKED
CUT THE FRICTION. CATCH THE REVENUE.
We know how hidden blockers drain your revenue, that's why we help you spot them and turn your site into a booking machine.
Slow Loading Times
Every second of delay reduces conversions by 7%
Complicated Booking Process
High-friction booking journeys drive potential guests to OTAs
Outdated Design
Creates negative first impressions and reduces perceived value
Poor Mobile Experience
Non-responsive designs fail the 65-70% of users browsing on smartphones
Key Strategies with Proven ROI
Mobile-First Design
Optimised for the 65-70% of users on smartphones, with fast loading times
A mere 0.1-second improvement in mobile page speed can reduce bounce rates by 8.3%
Prominent Booking Widgets
Always-visible, simplified booking process to capture intent immediately
Clear booking widgets "above the fold" significantly improve conversion
Trust Signals
Integrated reviews influence 95% of travellers' booking decisions
95% of travellers read reviews before booking
Virtual Tours
Properties with 360° virtual tours see 40% more website views
Visitors spend 5-10 times longer on sites with virtual tours
Tiered Solutions & Transparent ROI-Justified Pricing
Our solutions provide a clear progression path for hotels of all sizes, with investment costs recovered rapidly through commission savings and conversion improvements.
- ✓Professional WordPress website
- ✓Mobile-responsive design
- ✓Booking engine integration
- ✓Essential SEO setup
- ✓Blog functionality
- ✓Custom-coded React website
- ✓Blazing-fast Next.js framework
- ✓Advanced SEO optimization
- ✓Superior performance metrics
- ✓Modern animations & effects
- ✓Scalable architecture
- ✓Everything in Premium, plus:
- ✓Fully bespoke design & development
- ✓Advanced CRM & PMS integrations
- ✓Custom booking flow optimization
- ✓Dedicated project manager
- ✓Conversion-focused UX design
*Prices are for a 5-page website (our minimum project size).
Investing £3,000 can be recovered in just 102 direct bookings
(assuming £200 ADR & 20% OTA commission saved = £40 per booking)
That's typically recovered in 3-6 months months for most hotels!
Why BookedUp Media?
Specialised Expertise Delivers Measurable Advantage
Hospitality Tech Mastery
Experts in complex integrations: PMS, Channel Managers, Revenue Management Systems, and PCI-compliant payment processing
Conversion-Driven Design
Deep understanding of booking psychology delivers measurable results and increased direct bookings
Ongoing Support
Continuous optimisation, technical support, security monitoring, plus Paid Media and AI solutions
Generic web developers cannot navigate the complexities of hospitality tech.
A specialised agency delivers significant ROI within the first year through deep industry knowledge.