OTA Savings Calculator
Calculate how much you can save by reducing OTA dependency and increasing direct bookings. Our free tool helps you visualize your potential revenue growth.
Why Reducing OTA Dependency Matters
Online Travel Agencies charge up to 25% commission per booking, significantly eroding your profit margins. By shifting guests to direct channels, you reclaim this revenue while building valuable first-party data assets and stronger guest relationships.
Eliminate Commission Fees
Save 15-25% per booking by avoiding OTA commissions. For a 100-room hotel at 70% occupancy, this translates to £250,000+ in annual savings that goes straight to your bottom line.
Own Your Guest Data
Build a valuable database of guest preferences, booking patterns, and contact information. This first-party data enables targeted remarketing campaigns at a fraction of acquisition costs.
Increase Lifetime Value
Direct guests spend 35% more on ancillaries like F&B and spa services. Plus, you can nurture them into repeat bookers through email marketing without paying commission again.
How the Calculator Works
Our calculator uses industry benchmarks and real hotel performance data to project your potential savings. We factor in commission rates, ancillary revenue increases, customer lifetime value, and marketing investment required to shift bookings from OTAs to your direct channel. The results show a realistic 12-month financial impact if you reduce OTA dependency while investing strategically in SEO, paid search, and conversion optimization.
Property Details
REQUIREDTotal rooms in property
Average % of rooms filled throughout the year
% of total BOOKINGS currently from OTAs (Expedia etc)
Average price per room per night (we provide booking cost
Total value per booking/stay (Alternative to ADR × we'll calculate the other)
% commission OTAs charge (typically 18-25%)
Recommended Target: Reduce OTA share from 60% to 48% (20% reduction)