Lorenzo Bonari

Co-Founder & Performance Marketing Director · Editorial Reviewer

Edinburgh, Scotland

If a number cannot be traced back to a real account, it does not get published.

Lorenzo Bonari is co-founder of BYLT Media, the Edinburgh performance marketing agency behind Booked Up Media. His expertise spans digital marketing end to end, from web development through to paid media, with a track record of managing enterprise clients and leading international expansion strategies for global brands.

Before co-founding BYLT, Lorenzo was lead of international expansion at Dentsu, where he scaled seven- and eight-figure brands into new markets. On Booked Up Media he is the named editorial reviewer: every published article and case study is checked for accuracy before it goes live, so the figures hoteliers read here match what actually happened in client accounts.

Expertise

Digital marketingWeb developmentPaid mediaEnterprise client managementInternational expansion strategyPerformance marketing

Credentials

Co-Founder of BYLT Media
Ex-Dentsu Lead of International Expansion
Performance marketing for seven- and eight-figure brands

Speaking & Recognition

Co-Founder of BYLT Media

Owns website, brand and editorial accuracy decisions

Editorial reviewer on every article

Named accuracy reviewer on everything Booked Up Media publishes

Ex-Dentsu, Lead of International Expansion

Scaled seven- and eight-figure brands into new markets

Articles reviewed by Lorenzo

14 min read

Hotel Marketing: The Complete Guide for Independent Hotels

12 min read

Hotel SEO: The Complete Guide for Independent Hotels

7 min read

How Independent Hotels Can Reduce Reliance on OTAs and Increase Direct Bookings

6 min read

Why Small Hotels Should Focus on Direct Bookings

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