Teo Yordanov

Performance Marketing Specialist · Co-Founder of Booked Up Media

Edinburgh, Scotland

Hotel marketing only counts when it shows up as bookings on the books, not impressions on a dashboard.

Teo Yordanov is a performance marketing specialist and co-founder of BYLT Media, the Edinburgh agency behind Booked Up Media. He holds a master's in economics and finance and has spent over a decade in performance marketing, managing more than £150 million in paid media spend across retail, e-commerce, travel and hospitality.

Through Booked Up Media he applies that measurement-led approach to independent and boutique hotels: connecting Google Ads, Meta Ads and SEO to real bookings rather than vanity metrics, and helping properties reduce the share of revenue lost to OTA commission. Previously at Dentsu, he spoke at brightonSEO in April 2026 on retail paid media measurement and organises SEM Stories & More, Scotland's dedicated performance marketing conference.

Expertise

Hotel marketingHotel SEODirect booking strategyGoogle AdsMeta AdsGoogle Hotel Ads & metasearchBooking attributionOTA commission reduction

Credentials

Master's in economics and finance
10+ years in performance marketing
£150m+ in paid media spend managed
Previously at Dentsu

Speaking & Recognition

brightonSEO speaker (April 2026)

Retail paid media measurement

Lunio podcast guest

Performance marketing measurement

Organiser of SEM Stories & More

Scotland's dedicated performance marketing conference

Articles by Teo

14 min read

Hotel Marketing: The Complete Guide for Independent Hotels

12 min read

Hotel SEO: The Complete Guide for Independent Hotels

7 min read

How Independent Hotels Can Reduce Reliance on OTAs and Increase Direct Bookings

6 min read

Why Small Hotels Should Focus on Direct Bookings

Frequently Asked Questions

Who is Teo Yordanov?

Teo Yordanov is a performance marketing specialist and co-founder of BYLT Media, the Edinburgh agency behind Booked Up Media. He has over ten years in performance marketing and a master's in economics and finance.

What does Teo Yordanov specialise in?

Direct booking growth for independent and boutique hotels: Google Ads, Meta Ads, hotel SEO, metasearch and booking attribution. His focus is connecting marketing spend to real bookings and reducing OTA commission dependency.

Where is Teo Yordanov based?

Edinburgh, Scotland. He works with hotels across the UK, Italy and Spain, and organises SEM Stories & More, Scotland's dedicated performance marketing conference.

Work with Teo

Book a free audit and talk direct bookings, hotel marketing or paid media for your property.

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